anese animation studios whose origins go back directly to the so-called “first anime boom” - that is, the development of TV animation. For that reason, Tatsunoko’s first years are chronologically distant and the stuff of some legend: after all, wasn’t the studio one of the pioneers? Didn’t they contribute to forever change the way animation would be made, first in Japan and then in the entire world?
While today we speak of “the anime industry” like it’s something obvious, that wasn’t always the case. When animation started in Japan around the 1910’s, it was still very much a rudimentary process ; and even after WWII, with the creation of the first major Japanese studio, Toei Animation, things were still very different from now. In this first essay, I will show how anime became the “industry” we know today : an entire sector sharing common business practices and production processes. As I’ll do during the entire series, I’ll mostly focus on TV animation : the starting point will therefore be 1963, the generally accepted date of anime’s birth.