The History of Mushi Pro – 06 – Towards the World Masterpiece Theater (1971-1973)

Rather than narrate Mushi's supposedly inevitable fall, I'd like to paint a related, but different picture: that of a studio which, by the end of Tezuka's presidency and the entire course of Kawabata's, had lost almost all agency. Between 1970 and 1973, it was completely dependent on other entities -  chaotic producer Nishizaki, longtime partner Fuji TV, and the planning company Zuiyo Enterprises. Here, I will focus on the last two. The triangular relationship they formed with Mushi laid the ground for what would become one of anime history's most famous programs - The World Masterpiece Theater.

The History of Mushi Pro – 02 – Anime business (1965-1966)

While I’m hesitant to speak of “golden ages”, if Mushi Production had one, it was certainly the years 1965-1966. Still riding on Tetsuwan Atom’s prodigious popularity, the studio considerably expanded its personnel and activities. It launched production of new, ambitious TV shows, notably the first color TV anime, Jungle Taitei, and seemed to reach unprecedented artistic heights. But at the same time, the atmosphere at the upper level was getting worse, as Osamu Tezuka started realizing the situation was getting further and further away from what he originally envisioned for Mushi, and the anime industry knew its first deaths. Mushi’s success was not just built on the vision of ambitious and passionate creators, but also on frustrations, failures, and human lives.

Anne of Green Gables

Anne of Green Gables is one of the most popular works in the World Masterpiece Theater series, both in Japan and in the English-speaking sphere. According to many of those who have seen it, it may even qualify for the title of best anime of all time. It also represents a historical turning point: it is the first entry in the time slot that was now officially called “World Masterpiece Theater”, instead of “Calpis Children’s Theater” (1975-1977) or “Calpis Family Theater” (1978). And yet, it is perhaps the most imperfect among Isao Takahata’s three shows for Zuiyo Video/Nippon Animation, and by far one of the most difficult productions that the director, studio and all the artists involved had known. This latter, darker aspect of Anne appears to be at best underdiscussed, or at worst completely unknown, in English-speaking circles. While providing a detailed commentary and analysis of the show as well as its place in anime history and Isao Takahata’s career, this article also aims to raise awareness and shed light on those somber moments.

Rascal the Raccoon

The World Masterpiece Theater entry for the year 1976, Marco, pushed studio Nippon Animation and the artists associated with it to their limits. As a result, the year 1977 was marked by disorganization, as most of Marco’s staff temporarily or definitively left the WMT, and the series for that year, Rascal the Raccoon, brought on new, possibly inexperienced, and simply less notable artists. This article will therefore not only focus on Rascal, but on two other works: the first is another Nippon show, Jacky the Bearcub, which counted among its staff most of Marco’s main artists: directors Isao Takahata and Seiji Okuda, and animators Toshiyasu Okada, Kôichi Murata, Reiko Okuyama and Yôichi Kotabe. The other is a completely different production, the first film by studio Shin-Ei, Tenguri, Boy of the Plains, which reunited Yasuo Otsuka and his students outside of Nippon Animation. Just a year before Future Boy Conan, 1977’s Rascal and Tenguri were the last works on which Hayao Miyazaki made significant contributions as a key animator. They therefore represent a turning point in his career, as well as that of all other artists who had been revolving around World Masterpiece Theater productions.

The politics of 80s anime: the 198X controversy

A common narrative of Japanese social history and anime history holds that, starting from the 1980’s, the Japanese population has gotten increasingly distant from politics. The rise of apolitical otaku circles and their own ironical, derivative aesthetic seems to confirm this tendency. But in the very same period, and at the exact moment when otaku communities as we know them were forming, a controversy shook the anime industry and revealed that political debate and action were very much on the agenda for some creators. It all happened around a single movie that came out in November 1982: Future War 198X. Not only did the film spark discussions within the anime industry and community proper, it also caused nation-wide movements from actors outside of the anime world, such as Parent-Teachers Associations of the Japanese Communist Party. The stakes were Japan’s domestic and foreign policies, but also the very purpose of the animated medium.

Toei and early TV anime – Part 2: the rise of gekiga anime (1966-1968)

Many of Tôei’s promising artists, who had for the most part worked on Fujimaru, were determined to follow up on the possibilities the TV show had opened. This meant making a decisive move towards “adult” animation, that is complex storylines, visual experimentations, and a kind of animation that would go beyond the simplistic, round and friendly shapes of the characters of so-called “TV manga”. Just like young manga artists in the 60s had rejected Osamu Tezuka’s "story manga" style to create their own graphic novels called gekiga, artists in Tôei would slowly start making the move towards what would later be called gekiga anime.

Ghibli outside Ghibli, 1986-1991

While the idea of a unified “Ghibli aesthetic” or “style” is debatable at best, it makes no doubt that all the animators mentioned here brought something different to their work outside the studio. The first element was quality, a result both of their talent and of the formation they had received before or after they started collaborating with Ghibli. The second element is more difficult to grasp, and is closer to what one may refer to as a “style”: something in common to almost all of their approaches to animation. The goal of this article is not only to point out its characteristics and evolution, but also to situate it within a wider context: indeed, the period between 1986 and 1991 is a key one in anime history, as it saw the emergence of a new school of thought and style: realism. Although quantitatively minor, the work of those 6 Ghibli-related animators in fact played a central role in the spread of the realist aesthetic.

Akira Daikuhara: the works and career of a forgotten anime pioneer

For Japanese animation fans and historians, the name of Akira Daikuhara (sometimes spelled Daikubara) should ring a bell as belonging to one of the major artists in postwar Japanese animation and to the core member of studio Tôei Animation’s team throughout the 1960’s alongside Yasuji Mori. However, despite this universally-acknowledged importance, Daikuhara seems like a forgotten figure: he has no Wikipedia page in any language, his personal page on the Japanese sakugawiki encyclopedia is blank, and until recently, he barely had any uploads to his name on sakugabooru. Although I will try later on to understand the reasons behind this state of affairs, the first goal of this article is to correct it by giving a detailed account of Daikuhara’s career, work and legacy.

Heidi, Girl of the Alps

Heidi, Girl of the Alps needs no introduction. One of the most important and influential works in the history of Japanese animation, Isao Takahata’s first series for Zuiyo Video would set a gold standard for all subsequent World Masterpiece Theater entries. Much has already been said about Heidi, especially on its status as a so-called “pre-Ghibli” work or on how representative it is of Takahata’s style and philosophy. Considering the theme of this series, this article will instead put Heidi back in its historical context: that of the extended World Masterpiece canon, and of 1974 anime.

The rise of realism

However dominant it became in the 80s, the Kanada style was never the only aesthetic of anime. Besides the heavily stylized motion of the Kanada school and the round, cute characters that characterized the lolicon boom at the start of the decade, another very different kind of animation was starting to find its footing: realism.