Birth is an infamous name in Yoshinori Kanada’s career: often considered to be one of the animator’s most personal projects, it is also criticized for its confusing plot and believed to have been both a critical and commercial failure. Kanada himself recognized these faults, and Birth’s failure no doubt represented a turning point in his career. However, there is something about Birth that most fans today fail to realize: that is Kanada’s actual level of involvement in the project. Indeed, Birth is not just a single, 80-minutes OVA that came out in 1984. Before that, it had been a picture book, a manga and a TV series project, as well as the source of multiple illustrations published across various media.
Studio Kaname Production is most famous for its OVA works, such as Birth and Genmu Senki Leda, which seem to embody the early years of the so-called “OVA boom”. However, by 1984, the studio was already famous among Japanese otaku audiences for at least one other thing: the time it had spent subcontracting animation on other studios’ productions. Like many other bigger studios, Kaname would keep doing this during its entire existence, as it was the best way to keep employees busy and money flowing in, something particularly important for a company that was on the brink of bankruptcy during all its existence. While Kaname’s subcontracting activity in the mid-80s is very much worthy of attention, I will only focus on the studio’s earliest works here, as I am mostly interested in the way Kaname built its own “style” and identity. This means covering 3 very different series, all of which started coming out in 1982: Sunrise’s Combat Mecha Xabungle, Kokusai Eigasha’s Makyô Densetsu Acrobunch, and Tsuchida Production’s Sasuga no Sarutobi.
Following 1979’s Galaxy Express 999, Yoshinori Kanada had become one of the top animators in Japan and would go on to be an inspiring figure for many of the artists that emerged throughout the following decade. The early 80s especially witnessed what industry members at the time called a sudden “Pers-kun movement” - “Pers” being short for “Kanada Perspective”, and “Pers-kun” the (slightly derogatory) term to indicate young animators who wanted to imitate their idol Kanada. The large-scale effect of this “movement” was to make Kanada-style animation one of the defining traits of 80s anime. But if we look closer, it was anything but a given: Kanada himself had to establish a reputation and contacts, while old and new animators alike did not immediately adopt the new trend. The goal of this article will precisely be to retrace through what channels Kanada’s style exported itself outside of the animator’s immediate circle of students, and in particular in one studio: Ashi Production.
Unlike other great and influential studios with a distinct animation philosophy, like A Pro, Ghibli, Sunrise or Kyoto Animation, the Kanada school never had a single, durable place to call its home. This was probably largely due to the individualistic nature of Kanada himself and of many of his students: they preferred to go freelance or jump from one small structure to another than affiliate themselves with a single production company. However, in the course of the 80s, there was one studio which often united many members of the school, including Kanada himself: Kaname Production.