Gainax and the Neo-Kanada Renaissance

1998 was one of the most important years in the history of the Kanada school. On the one hand, it was when Yoshinori Kanada himself left Japan—and, with it, the anime industry proper—for Hawaii and games development. In the context of the general decline, if not total disappearance, of the creativity of Kanada-style animation in most productions, it felt like the ground had been given up to newer generations. But another thing happened in 1998: the broadcast of a TV series produced by studio Gainax, His and Her Circumstances. Just as Kanada-style animation was withering all over, KareKano became a formidable space for experimentation, bringing to the fore a new generation of animators from Gainax. These would go on to be called the “Neo-Kanada” school. Its foremost members form the trio now strongly associated with studio Trigger: Yô Yoshinari, Hiroyuki Imaishi, and Sushio.

Artist spotlight: Shôichi Masuo

With this third artist spotlight dedicated to Shôichi Masuo, I’ll start analyzing the works of some animators who are not prominently affiliated with the Kanada school or style. Why do this? The main reasons are as follows: first, Masuo, just like all the other animators I’ll cover, has been in close contact with members of the Kanada school and his style can be understood in relationship with their own, whether in its continuity or contrast with it. Second, Masuo is one of the most important animators of the 80s and 90s, and a master of effects and mechanical animation. These are the fields Kanada and many of his followers specialized in during the same period, and it’s therefore worth understanding the more general context in which their own style developed. Finally, I believe Masuo is a forgotten figure in non-Japanese animation discourse, despite being one of the most important Japanese effects animators and one of the core staff members of Studio Gainax. The goal of this series is partly to highlight some less important figures, or underrated aspects of the work of more famous ones; I hope this article will help give Masuo some of the recognition he deserves.