The World Masterpiece Theater as a “production model”

What is it that makes Japanese animation unique? What is it that makes it stand out from other traditions of animation, such as animation as it is or was practiced and made in the United States, Western or Easter Europe, other great countries or regions with a long and rich animation history? Many answers have been offered to this complex question, but for me, one of the most appealing is the one arguing that commercial Japanese animation, or anime, has a specific “production model”. By that, I meant that anime is made, sold and distributed according to specific methods that differ from how animation is made, sold and distributed in other parts of the world. However, when one investigates anime history more deeply, this answer quickly seems overly simplistic: indeed, there is no singular “anime production model” which has existed since the 1950s and has stayed the same until today. Some elements have remained the same, but there are just as many variations. There is not one, but many production models which have coexisted through time. 

The History of Tatsunoko – 4 – Difficult times

hern stands out among studio Tatsunoko’s productions for its unusually dark worldbuilding and dramatic intensity. It was also perhaps one of the studio’s most difficult productions - a direct result of the difficult context it was made in. In earlier articles, I highlighted Tatsunoko’s position in regards to industry-wide aesthetical shifts, such as gekiga anime or mecha animation. This time, it’s time to focus on changes in business practices, staff policy, merchandising and politics - all things that were triggered by one of the most important crises faced by the anime industry throughout its history.

A Dog of Flanders

Flanders is among the most well-known works in the World Masterpiece Theater canon, both in Japan and overseas; it is perhaps the most famous outside of the select list of Isao Takahata’s entries in the series. Such fame is not surprising when one considers Flanders’ tragic finale, and the fact that this ultimate episode reportedly reached the highest audience rating in the history of the World Masterpiece Theater - an impressive 30.1%. However, it is also questionable whether such fame is really deserved - indeed, Flanders is perhaps the most imperfect show among 1970’s World Masterpiece Theater entries. There is of course a sort of contradiction here - how is it that such a poorly made series became so popular? The aim of this article is precisely to answer this - to illustrate the elements that make Flanders a subpar work, and to understand how it could have been such a success nevertheless.

Heidi, Girl of the Alps

Heidi, Girl of the Alps needs no introduction. One of the most important and influential works in the history of Japanese animation, Isao Takahata’s first series for Zuiyo Video would set a gold standard for all subsequent World Masterpiece Theater entries. Much has already been said about Heidi, especially on its status as a so-called “pre-Ghibli” work or on how representative it is of Takahata’s style and philosophy. Considering the theme of this series, this article will instead put Heidi back in its historical context: that of the extended World Masterpiece canon, and of 1974 anime.

Yama Nezumi Rocky Chuck

Yama Nezumi Rocky Chuck, known in the English-speaking world as Fables of the Green Forest, can be considered the first show to fit into the extended World Masterpiece Theater canon: it was the first production of studio Zuiyo Video, which would become Nippon Animation, to take place in the consecrated Sunday 19:30 time slot on Fuji TV.