While today we speak of “the anime industry” like it’s something obvious, that wasn’t always the case. When animation started in Japan around the 1910’s, it was still very much a rudimentary process ; and even after WWII, with the creation of the first major Japanese studio, Toei Animation, things were still very different from now. In this first essay, I will show how anime became the “industry” we know today : an entire sector sharing common business practices and production processes. As I’ll do during the entire series, I’ll mostly focus on TV animation : the starting point will therefore be 1963, the generally accepted date of anime’s birth.
In my previous essay dedicated to Thomas Lamarre’s concept of animetism I argued that when studying animation, we shouldn’t just take into consideration space (how objects are distributed and move across the frame), but also time, which I believe is key to understanding the essence of movement. Indeed, movement is not just motion through space, … Continue reading Animation and subjectivity : towards a theory of framerate modulation
It’s probably no secret by now that most of the work done by the Hiroyuki Imaishi-You Yoshinari team contains some sort of political commentary ; however, when looking quickly at works like Kill la Kill or Promare, one might be led to believe that this commentary rests on a simple-minded manicheism : bad fascists/capitalists are … Continue reading Beyond Manicheism : the politics of Brand New Animal
Memes are everywhere. That’s their most striking feature, really : wherever you go on the Internet, you’re bound to find something that more or less resembles it, from an image macro, to a twisted boomer comic or a completely surreal image that you do not fully understand nor wish to. Memes have become somewhat of … Continue reading Postmodern Media : Memes and Database Consumption